Integra Partners.
The complete 2027 plan.
A connected annual marketing plan with monthly campaigns, seven channel playbooks, competitor evidence, keyword priorities and an accountable delivery programme.
How the pieces work together.
The programme connects three needs: a consistent way to attract relevant audiences, a dependable handoff into sales, and a management view of what happens next. RainRocks builds the connections and runs the agreed monthly activity; Integra owns the sales conversations and delivery decisions.
| Part of the programme | What Integra receives | Why it matters |
|---|---|---|
| Build once | A new website, connected forms, one Ruddr pipeline and six Power BI report pages. | Creates the foundation for a repeatable enquiry-to-project process. |
| Manage each month | Content, email, organic social, paid campaign management, website checks, pipeline exceptions and reporting. | Keeps the system useful after launch. |
| Review and improve | A completed service checklist, a monthly review and quarterly decisions using sales feedback. | Connects marketing changes to enquiry fit and commercial progress. |
A useful way to read this proposal.
Start with the ecosystem to understand the operating model, then the investment chapter for the scope and monthly commitments. The calendar and content library show how that service becomes a year of activity.
The recommendation
A clear role for content, ads and sales.
Prioritise high-intent enquiries for governance and document scanning. Build professional credibility through LinkedIn and useful articles. Progress relevant prospects through segmented email and human follow-up.
The advertising cap is CAD $2,000 per month. Production, management, software, website work, integration and tax are separate. The report does not forecast leads or revenue without account data.
Annual paid media split
Planned allocation in CAD. Total annual cap $24,000.
View chart data
| Channel | Annual CAD | Share |
|---|---|---|
| Google Search | 9,600 | 40% |
| Facebook Ads | 0 | 0% |
| LinkedIn Ads | 14,400 | 60% |
The annual publishing plan
Planned content outputs, not measured engagement or results.
View chart data
| Output | Annual quantity |
|---|---|
| LinkedIn posts | 156 |
| Facebook posts | 104 |
| Blog articles | 24 |
| Email campaigns | 24 |
Explore the report
Every part of the plan, in one place.
Annual calendar
12 full monthly campaign pages and all 52 weekly social briefs.
Read the chapter →Chapter 03Channel plans
Seven playbooks, 24 email drafts, 24 article briefs and ad examples.
Read the chapter →Chapter 04Competitor research
12 profiles, observed service overlap and practical positioning.
Read the chapter →Chapter 05Keyword strategy
96 candidate terms grouped by intent and recommended use.
Read the chapter →Chapter 06Budget and charts
Monthly split, cumulative spend, workload and a Search-only comparison.
Read the chapter →Chapter 07Website, Ruddr and Power BI
Website scope, connected forms, sales stages and reporting dashboards.
Read the chapter →Chapter 08Delivery and reporting
The 90-day rollout, ownership, KPI definitions and Ruddr handoff.
Read the chapter →Chapter 09Resources and webinars
Four usable planning worksheets and four complete webinar outlines.
Read the chapter →Chapter 10Sources and downloads
37 source links, Word, Excel, CSV and the offline report package.
Read the chapter →An integrated system with a clear price.
Website, connected forms, Ruddr sales workflow and Power BI: CAD $13,505.90 setup. Managed marketing and ecosystem support: CAD $4,362.47 monthly. Paid media: CAD $2,000 monthly, separate.
Attract the right audience. Follow up. See the results.
RainRocks will connect Integra’s new website, marketing channels, Ruddr workflow and Power BI reporting. Our monthly service keeps the content moving, the campaigns reviewed and the lead handoff visible.
| Every month | What Integra receives |
|---|---|
| Content and credibility | Two articles and two email campaigns per month; three LinkedIn posts and two Facebook posts each week |
| Campaign improvement | Managed LinkedIn and Google advertising with twice-weekly checks |
| Connected operations | Form checks, lead-routing monitoring and Ruddr pipeline exception reviews |
| Management visibility | Maintained Power BI reports, a monthly review and prioritised next actions |