CAD $2,000 each month.
A focused allocation.
Lead with LinkedIn for professional audiences, supported by focused high-intent Google Search. Review this allocation after 90 days.
Approved planning allocation: Google 40%, Facebook 0%, LinkedIn 60%.
Annual paid media split
Planned allocation in CAD. Total annual cap $24,000.
View chart data
| Channel | Annual CAD | Share |
|---|---|---|
| Google Search | 9,600 | 40% |
| Facebook Ads | 0 | 0% |
| LinkedIn Ads | 14,400 | 60% |
Monthly spend by channel
CAD 2,000 every month. LinkedIn $1,200, Google $800 and Facebook $0 every month.
View chart data
| Month | Google CAD | Facebook CAD | LinkedIn CAD | Total CAD |
|---|---|---|---|---|
| January | 800 | 0 | 1200 | 2000 |
| February | 800 | 0 | 1200 | 2000 |
| March | 800 | 0 | 1200 | 2000 |
| April | 800 | 0 | 1200 | 2000 |
| May | 800 | 0 | 1200 | 2000 |
| June | 800 | 0 | 1200 | 2000 |
| July | 800 | 0 | 1200 | 2000 |
| August | 800 | 0 | 1200 | 2000 |
| September | 800 | 0 | 1200 | 2000 |
| October | 800 | 0 | 1200 | 2000 |
| November | 800 | 0 | 1200 | 2000 |
| December | 800 | 0 | 1200 | 2000 |
Cumulative media commitment
Planned cumulative spend, not sales, revenue or money already spent.
View chart data
| Through month | Cumulative CAD |
|---|---|
| January | 2000 |
| February | 4000 |
| March | 6000 |
| April | 8000 |
| May | 10000 |
| June | 12000 |
| July | 14000 |
| August | 16000 |
| September | 18000 |
| October | 20000 |
| November | 22000 |
| December | 24000 |
How the media review leads to a decision.
The 60% LinkedIn / 40% Google split is the agreed starting allocation. It is reviewed against observed enquiry fit and opportunity progress, while the combined monthly cap remains $2,000.
| Signal | First review | Decision after checking the evidence |
|---|---|---|
| Little or no delivery | Audience eligibility, geography, permissions and campaign configuration. | Fix delivery constraints or keep unspent funds available; do not force spend. |
| Clicks without enquiries | Landing-page relevance, form function and the offer’s next step. | Improve the conversion path before assuming the channel is ineffective. |
| Enquiries without qualification | Company fit, the need described, targeting and sales response. | Refine message/audience and agree consistent qualification reasons. |
| Qualified demand without progress | Next actions, stage ageing, proposal blockers and service capacity. | Agree sales/delivery actions before increasing acquisition spend. |
Media pacing
The monthly allocation.
| Month | Google CAD | Facebook CAD | LinkedIn CAD | Total CAD |
|---|---|---|---|---|
| January | 800 | 0 | 1200 | 2000 |
| February | 800 | 0 | 1200 | 2000 |
| March | 800 | 0 | 1200 | 2000 |
| April | 800 | 0 | 1200 | 2000 |
| May | 800 | 0 | 1200 | 2000 |
| June | 800 | 0 | 1200 | 2000 |
| July | 800 | 0 | 1200 | 2000 |
| August | 800 | 0 | 1200 | 2000 |
| September | 800 | 0 | 1200 | 2000 |
| October | 800 | 0 | 1200 | 2000 |
| November | 800 | 0 | 1200 | 2000 |
| December | 800 | 0 | 1200 | 2000 |
Every month: LinkedIn $1,200, Google $800 and Facebook $0. Keep Facebook organic activity. Start one focused LinkedIn audience and offer; review quality monthly, and accepted opportunities and pipeline after 90 days.
If an audience cannot deliver or enquiry quality is poor, review targeting and creative before reallocating to proven demand or leaving money unspent. Keep the combined monthly spend within CAD $2,000. The comparison charts are illustrative allocation views and do not change the baseline plan.
Managed delivery
A managed programme around the media budget.
The monthly service covers content, email, social, paid campaign management, website checks, lead routing and reporting. Integra receives a visible delivery checklist and a monthly review of results and next actions.
Implementation and managed service.
Proposed setup: CAD $13,505.90. Monthly managed service: CAD $4,362.47, plus CAD $2,000 in paid media. First-year total: CAD $89,855.54 before software, hosting and tax.
View investment and monthly deliverables