June.
Turn paper into searchable information.
Operations leaders and records managers. Proposed offer: Digitisation scoping consultation.
Campaign brief
The audience and next step.
Audience: Operations leaders and records managers.
Offer: Digitisation scoping consultation.
Primary CTA: Register for the digitisation webinar.
Resource: Digitisation scope and ROI worksheet.
Offer wording and delivery scope require the service owner’s approval. Planned campaign CTAs refer to future marketing; they do not indicate a live service booking or webinar registration.
Blog
2 outputsDocument scanning costs what drives the scope and price; OCR metadata and quality control what makes a digital record useful
Delivery: 1,000 to 1,400 words each; one practical example, FAQs and one service CTA.
Measure: Organic engaged visits and qualified enquiries.
Document scanning costs what drives the scope and price
Reader outcome: understand the decisions behind digitisation scoping consultation and identify a useful next step for their organisation.
Article structure
- Open with the operational problem and who owns it.
- Explain the key decisions behind turn paper into searchable information.
- Walk through a realistic process using an approved or explicitly illustrative example.
- List the preparation, ownership and acceptance checks required.
- Answer common questions about scope, responsibilities and the first engagement.
- Close with register for the digitisation webinar.
Evidence to collect
Interview the delivery SME. Verify Microsoft product statements where relevant. Use customer results only when the figures and wording are approved. Do not invent statistics or guaranteed savings.
Draft meta description
A practical guide to turn paper into searchable information, including ownership, preparation and the decisions to make before starting.
Related planning resourceOCR metadata and quality control what makes a digital record useful
Reader outcome: understand the decisions behind digitisation scoping consultation and identify a useful next step for their organisation.
Article structure
- Open with the operational problem and who owns it.
- Explain the key decisions behind turn paper into searchable information.
- Walk through a realistic process using an approved or explicitly illustrative example.
- List the preparation, ownership and acceptance checks required.
- Answer common questions about scope, responsibilities and the first engagement.
- Close with register for the digitisation webinar.
Evidence to collect
Interview the delivery SME. Verify Microsoft product statements where relevant. Use customer results only when the figures and wording are approved. Do not invent statistics or guaranteed savings.
Draft meta description
A practical guide to turn paper into searchable information, including ownership, preparation and the decisions to make before starting.
Related planning resourceScanning is one step in a useful digital records project; Join our session on planning a digitisation project
Delivery: One useful lesson and one primary CTA; segment by role or interest.
Measure: Unique clicks, qualified replies and accepted opportunities.
Scanning is one step in a useful digital records project
Join our session on planning a digitisation project
LinkedIn organic
12 outputsWebinar invite; preparation demonstration; quality-control checklist; worksheet walk-through
Delivery: Tuesday tip; Wednesday expert viewpoint; Thursday proof or FAQ.
Measure: Target-account engagement and qualified conversations.
Facebook organic
8 outputsShort scanning video; team profile; event reminder; searchable-record demonstration
Delivery: Wednesday practical visual; Friday people or process story.
Measure: Relevant website visits and assisted enquiries.
Google Ads
1 campaignCAD $800: focused high-intent Search campaign for the month’s relevant service.
Delivery: Exact and phrase terms, narrow geography and matched landing pages; review search terms weekly..
Measure: Qualified enquiry cost and accepted opportunities.
Facebook Ads
0 campaignPaused: CAD $0 paid Facebook budget. Keep organic publishing active.
Delivery: No paid campaign initially. Reconsider only after reviewing evidence and the total media cap..
Measure: No paid-media target while paused.
LinkedIn Ads
1 campaignCAD $1,200: one focused professional audience, one principal monthly offer and controlled creative testing.
Delivery: Always-on monthly test; use Lead Gen Forms or a tracked service landing page. Avoid splitting this budget across many campaigns..
Measure: Qualified enquiries, meetings and accepted opportunities, reviewed over 90 days.
Publishing detail
The weekly social briefs.
Week 23 · 07 Jun · Prepare records for capture
- Practical tip carousel: prepare records for capture
- SME viewpoint or 45 second explanation: prepare records for capture
- Proof or FAQ: connect prepare records for capture to digitisation scoping consultation
- Plain-language visual: prepare records for capture
- People or process story supporting prepare records for capture
Week 24 · 14 Jun · Demonstrate OCR and indexing
- Practical tip carousel: demonstrate ocr and indexing
- SME viewpoint or 45 second explanation: demonstrate ocr and indexing
- Proof or FAQ: connect demonstrate ocr and indexing to digitisation scoping consultation
- Plain-language visual: demonstrate ocr and indexing
- People or process story supporting demonstrate ocr and indexing
Week 25 · 21 Jun · Explain quality acceptance
- Practical tip carousel: explain quality acceptance
- SME viewpoint or 45 second explanation: explain quality acceptance
- Proof or FAQ: connect explain quality acceptance to digitisation scoping consultation
- Plain-language visual: explain quality acceptance
- People or process story supporting explain quality acceptance
Week 26 · 28 Jun · Share webinar answers
- Practical tip carousel: share webinar answers
- SME viewpoint or 45 second explanation: share webinar answers
- Proof or FAQ: connect share webinar answers to digitisation scoping consultation
- Plain-language visual: share webinar answers
- People or process story supporting share webinar answers
Execution
Ownership and review.
| Responsibility | Owner | Evidence |
|---|---|---|
| Editorial and distribution | Marketing lead | Copy, design and links reviewed before use |
| Technical accuracy | Service SME | Product facts and proof approved |
| Lead follow-up | Sales lead | Response within one business day and outcome recorded |
| Measurement | Web and analytics owner | Forms, source attribution and duplicates checked |
Review activity and lead quality at month end, with a 90-day follow-up on accepted opportunities. Update the next campaign using actual demand and delivery capacity.