:root{--bg:#f5f7f3;--paper:#fff;--ink:#17251d;--muted:#5d6d63;--line:#dce5dc;--green:#00e86a;--deep:#087d48;--lime:#d7f5b8;--blue:#4795bb;--amber:#dca453;--radius:18px}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--bg);color:var(--ink);font:16px/1.65 -apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif}button,input,select{font:inherit}a{color:var(--deep);text-underline-offset:3px}a,button,summary{-webkit-tap-highlight-color:transparent}button,a,summary,input,select{outline-offset:4px}a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible,select:focus-visible{outline:3px solid var(--deep)}button{cursor:pointer}img{max-width:100%;height:auto}.skip{position:absolute;top:-100px;left:15px;z-index:100;background:white;padding:10px}.skip:focus{top:10px}.progress{position:fixed;inset:0 0 auto;height:3px;background:var(--green);transform:scaleX(0);transform-origin:left;z-index:100}.header{position:sticky;top:0;z-index:30;background:#fffffff2;backdrop-filter:blur(15px);border-bottom:1px solid var(--line)}.header-inner{max-width:1500px;margin:auto;display:flex;align-items:center;justify-content:space-between;gap:20px;padding:17px 32px}.brand{display:block;width:205px;flex-shrink:0}.brand img{display:block}.header-right{display:flex;align-items:center;gap:17px}.header-label{font-size:11px;color:var(--muted);text-align:right;letter-spacing:.07em;text-transform:uppercase}.menu-button{display:none;background:white;border:1px solid var(--line);border-radius:8px;padding:9px 15px;min-height:44px;font-weight:650}.shell{max-width:1500px;display:grid;grid-template-columns:230px minmax(0,1fr);margin:auto}.sidebar{padding:32px 22px 30px 32px;position:sticky;top:90px;height:calc(100vh - 90px);overflow:auto;border-right:1px solid var(--line)}.nav-label{font-size:10px;letter-spacing:.13em;color:var(--muted);font-weight:750;text-transform:uppercase;margin:0 0 15px}.sidebar a{display:flex;gap:12px;text-decoration:none;color:var(--muted);padding:11px 12px;margin:3px -9px;border-radius:7px;font-size:14px;min-height:44px}.sidebar a span{font-size:10px;opacity:.65;padding-top:4px}.sidebar a.active{background:#e3eee2;color:var(--ink);font-weight:700}.sidebar a:hover{background:#eaf0e8}.sidebar .nav-download{margin-top:25px;border-top:1px solid var(--line);padding-top:15px}.sidebar .nav-download a{font-size:12px}.sidebar .mini-budget{margin-top:32px;font-size:12px;color:var(--muted)}.mini-budget strong{display:block;font-size:24px;color:var(--ink)}main{min-width:0;padding:36px 42px 70px}.breadcrumb{font-size:12px;color:var(--muted);display:flex;gap:8px;flex-wrap:wrap;margin-bottom:25px}.breadcrumb a{text-decoration:none}.hero{position:relative;border-radius:22px;background:var(--ink);color:white;padding:46px 42px;overflow:hidden;margin-bottom:36px}.hero .kicker{color:var(--green)}.hero h1{font-size:clamp(34px,4.2vw,59px);line-height:1.08;letter-spacing:-.045em;margin:18px 0 22px;max-width:780px}.hero h1 em{font-style:normal;color:var(--green)}.hero p{max-width:690px;color:#d7e2d8;font-size:18px;margin-bottom:24px}.hero-meta{display:flex;gap:28px;flex-wrap:wrap;color:#c5d5c8;font-size:12px;margin:25px 0 0}.hero-meta strong{display:block;color:white}.orbit{position:absolute;width:340px;height:340px;right:-180px;top:-130px;opacity:.3;pointer-events:none}.orbit circle{fill:none;stroke:#a9d1ae;stroke-width:1}.hero-content{position:relative;z-index:1}.kicker{font-size:11px;font-weight:750;letter-spacing:.13em;text-transform:uppercase;color:var(--deep)}h1,h2,h3,h4{line-height:1.25}h2{font-size:29px;letter-spacing:-.025em;margin:0 0 16px}h3{font-size:20px;margin:0 0 10px}h4{font-size:15px;margin:0 0 9px}p{margin:0 0 16px}ul,ol{padding-left:23px;margin:9px 0 20px}li{margin-bottom:7px}.muted{color:var(--muted)}.small{font-size:13px}.section{padding:32px 0;border-bottom:1px solid var(--line)}.section:last-child{border-bottom:0}.section-title{display:flex;align-items:start;justify-content:space-between;gap:20px;margin-bottom:20px}.section-title p{margin:0;color:var(--muted);font-size:14px;max-width:630px}.two-col{display:grid;grid-template-columns:1fr 1fr;gap:24px}.three-col{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.metrics{display:grid;grid-template-columns:repeat(4,1fr);border-block:1px solid var(--line);margin:25px 0 35px}.metric{padding:22px 18px 22px 0}.metric+.metric{border-left:1px solid var(--line);padding-left:18px}.metric strong{font-size:33px;line-height:1.15;display:block;letter-spacing:-.04em}.metric span{font-size:12px;color:var(--muted);display:block;margin-top:5px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:7px;min-height:44px;padding:10px 17px;border:1px solid var(--line);border-radius:8px;background:white;color:var(--ink);text-decoration:none;font-size:13px;font-weight:700}.btn.primary{background:var(--green);border-color:var(--green)}.btn.dark{background:var(--ink);border-color:var(--ink);color:white}.btn.ghost{background:transparent;color:white;border-color:#84998a}.actions{display:flex;gap:10px;flex-wrap:wrap;margin:20px 0 0}.panel{background:white;padding:24px;border:1px solid var(--line);border-radius:var(--radius);min-width:0}.panel.dark{background:var(--ink);color:white}.panel p:last-child{margin-bottom:0}.chart-panel{background:white;padding:25px;border:1px solid var(--line);border-radius:var(--radius);min-width:0}.chart-panel h3{font-size:18px;margin-bottom:7px}.chart-panel .chart-note{font-size:12px;color:var(--muted);margin:0 0 18px}.chart-box{position:relative;height:280px;width:100%;min-width:0}.chart-box.tall{height:350px}.chart-box canvas{max-width:100%}.chart-summary{font-size:12px;color:var(--muted);margin:15px 0 0}.chart-panel details{margin-top:15px}.chart-panel summary{font-size:12px;min-height:35px;padding:6px 0}.chart-panel table{font-size:12px}.notice{padding:0 0 0 16px;border-left:3px solid var(--deep);font-size:14px;color:var(--muted);margin:22px 0}.pill{font-size:10px;display:inline-block;padding:4px 8px;border-radius:5px;background:#e4f0e3;color:var(--deep);font-weight:750;letter-spacing:.025em}.pill.dark{color:var(--green);background:#ffffff12}.card-link{color:inherit;text-decoration:none;display:block;background:white;border:1px solid var(--line);border-radius:14px;padding:23px;transition:border-color .2s,box-shadow .2s}.card-link:hover{border-color:var(--deep);box-shadow:0 8px 25px #0a3c1410}.card-link h3{margin-top:12px;font-size:20px}.card-link p{font-size:13px;color:var(--muted)}.card-link .go{font-size:12px;font-weight:700;color:var(--deep);margin-top:18px;display:inline-block}.campaigns{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.quarter-tabs,.filter-tabs{display:flex;gap:8px;flex-wrap:wrap;margin:20px 0}.quarter-tabs button,.filter-tabs button{border:1px solid var(--line);background:white;color:var(--muted);border-radius:30px;min-height:42px;padding:8px 17px;font-size:13px;font-weight:650}.quarter-tabs button[aria-pressed=true],.filter-tabs button[aria-pressed=true]{background:var(--ink);color:white;border-color:var(--ink)}.month-caption{display:flex;gap:10px;align-items:center;justify-content:space-between}.month-caption b{font-size:12px;color:var(--deep)}.budget-ribbon{display:flex;gap:15px;flex-wrap:wrap;border-top:1px solid var(--line);margin-top:20px;padding-top:15px;font-size:12px;color:var(--muted)}.budget-ribbon strong{color:var(--ink)}.flow{display:grid;grid-template-columns:repeat(4,1fr);margin:25px 0;gap:12px}.flow div{border-top:2px solid var(--deep);padding:14px 0}.flow b{font-size:14px;display:block}.flow span{font-size:12px;color:var(--muted)}details{border-bottom:1px solid var(--line)}summary{display:flex;align-items:center;gap:15px;justify-content:space-between;list-style:none;cursor:pointer;padding:19px 0;min-height:58px}summary::-webkit-details-marker{display:none}summary:after{content:'+';font-size:20px;color:var(--deep);font-weight:400;flex-shrink:0}details[open]>summary:after{content:'−'}.detail-body{padding:0 0 25px;min-width:0}.detail-body h4{margin-top:18px}.detail-body p,.detail-body li{font-size:14px}.prose h4{font-size:17px;margin:23px 0 10px}.prose p{font-size:15px}.responsive-table{overflow-x:auto;max-width:100%;margin:17px 0}table{border-collapse:collapse;width:100%;font-size:13px}th{text-align:left;background:#e7eee4;color:var(--ink);font-weight:700}th,td{padding:11px 13px;border-bottom:1px solid var(--line);vertical-align:top}tbody tr:nth-child(even){background:#f6f8f4}td.number,th.number{text-align:right}.channel-block{margin:18px 0;border:1px solid var(--line);background:white;border-radius:12px;padding:22px}.channel-block h3{font-size:19px}.channel-top{display:flex;gap:15px;justify-content:space-between;align-items:start;margin-bottom:10px}.search-row{display:grid;grid-template-columns:1fr auto;gap:15px;align-items:end;margin:25px 0 15px}.search-row label{font-size:12px;font-weight:700}.search-row input{display:block;width:100%;padding:12px 14px;border:1px solid #a8bca8;border-radius:8px;background:white;min-height:47px;margin-top:7px}.search-count{font-size:12px;color:var(--muted);padding-bottom:12px;white-space:nowrap}.competitor-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}.competitor h3{font-size:20px}.competitor dl{margin:12px 0}.competitor dt{font-size:10px;text-transform:uppercase;letter-spacing:.08em;font-weight:750;margin-top:14px}.competitor dd{font-size:14px;margin:3px 0 0}.source-ref{font-size:11px;border-radius:4px;padding:4px 7px;background:#e7f1e5;display:inline-block;text-decoration:none;margin:2px 0}.heatmap{min-width:680px}.heatmap th:not(:first-child),.heatmap td:not(:first-child){text-align:center}.heat-dot{display:inline-block;border-radius:50%;width:12px;height:12px;background:var(--deep)}.heat-unknown{color:#a5b1a4}.keyword-chip{display:inline-block;margin:4px 6px 4px 0;padding:6px 10px;border:1px solid var(--line);border-radius:5px;background:white;font-size:12px}.keyword-row{display:grid;grid-template-columns:1fr 130px;gap:15px;padding:13px 0;border-bottom:1px solid var(--line)}.keyword-row small{display:block;color:var(--muted);font-size:11px}.email-draft{white-space:pre-line;background:#f0f5ed;padding:20px;border-radius:10px;font-size:14px;line-height:1.75}.brief-meta{display:grid;grid-template-columns:1fr 1fr;gap:15px;margin:15px 0}.brief-meta div{font-size:13px}.brief-meta b{display:block;font-size:10px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}.example{padding:20px;border:1px solid var(--line);border-radius:10px;background:#fbfcfa}.example h4{font-size:16px;margin-top:0}.example .headline{color:#235c86;font-size:17px;font-weight:650;margin:10px 0}.example p{font-size:13px}.code{font-family:ui-monospace,Consolas,monospace;font-size:11px;overflow-wrap:anywhere;display:block;color:var(--muted)}.roadmap{position:relative;margin:25px 0}.roadmap:before{content:'';position:absolute;top:12px;bottom:12px;left:12px;width:2px;background:var(--line)}.roadmap-step{position:relative;padding:0 0 28px 45px}.roadmap-step:before{content:'';position:absolute;top:5px;left:5px;width:16px;height:16px;background:var(--green);border:4px solid var(--bg);box-shadow:0 0 0 1px var(--deep);border-radius:50%}.roadmap-step p{font-size:14px}.task{display:grid;grid-template-columns:125px 1fr;gap:20px;border-bottom:1px solid var(--line);padding:15px 0}.task .timing{font-size:11px;font-weight:700;color:var(--deep)}.task strong{font-size:14px}.task p{font-size:12px;color:var(--muted);margin:5px 0 0}.resource-list{list-style:none;padding:0}.resource-list li{display:grid;grid-template-columns:24px 1fr;gap:12px;margin:0;padding:13px 0;border-bottom:1px solid var(--line);font-size:14px}.resource-list input{width:19px;height:19px;accent-color:var(--deep);margin-top:4px}.worksheet{display:grid;grid-template-columns:1fr 1fr;gap:15px;margin:25px 0}.worksheet label{font-size:12px;font-weight:700}.worksheet input,.worksheet textarea{display:block;width:100%;border:1px solid #bdcbbb;background:white;border-radius:7px;padding:11px;font:inherit;margin-top:5px;min-height:44px}.worksheet textarea{min-height:90px;resize:vertical}.worksheet .full{grid-column:1/-1}.source-grid{display:grid;grid-template-columns:1fr 1fr;gap:0 25px}.source-item{padding:15px 0;border-bottom:1px solid var(--line)}.source-item a{font-size:13px;font-weight:650;overflow-wrap:anywhere}.source-item p{font-size:12px;color:var(--muted);margin:4px 0 0}.page-nav{display:flex;justify-content:space-between;gap:15px;padding:35px 0 0}.page-nav a{font-size:13px}.footer{margin-top:30px;border-top:1px solid var(--line);padding-top:25px;font-size:11px;color:var(--muted);display:flex;justify-content:space-between;gap:20px}.footer img{width:145px;height:auto;display:block;margin-bottom:10px}.reading-note{font-size:11px;color:var(--muted)}.status-grid{display:grid;grid-template-columns:1fr 1fr;gap:15px}.status-box{border:1px solid var(--line);padding:16px;background:white;border-radius:9px}.status-box b{font-size:13px;display:block}.status-box span{font-size:12px;color:var(--muted)}.asset-actions{display:flex;gap:12px;flex-wrap:wrap;margin:20px 0}.print-heading{display:none}[hidden]{display:none!important}.mobile-download{display:none}body.menu-open{overflow:hidden}.nojs{background:#e3eee2;padding:14px;border-radius:8px;font-size:13px}
.chart-panel{margin:0 0 24px}
.metric{min-width:0}.metric span{overflow-wrap:anywhere}@media(max-width:480px){.metrics .metric strong{font-size:clamp(21px,6.5vw,30px)}}
@media(min-width:1500px){main{padding-inline:52px}}@media(max-width:1100px){.campaigns{grid-template-columns:1fr 1fr}.shell{grid-template-columns:200px minmax(0,1fr)}.sidebar{padding-left:23px;padding-right:17px}main{padding:30px 27px 60px}.hero{padding:35px 28px}.hero h1{font-size:46px}.three-col{grid-template-columns:1fr 1fr}.metrics{grid-template-columns:1fr 1fr}.metric:nth-child(3){border-left:0;border-top:1px solid var(--line);padding-left:0}.metric:nth-child(4){border-top:1px solid var(--line)}}@media(max-width:800px){.shell{display:block}.header-inner{padding:15px 20px}.brand{width:178px}.header-label{display:none}.header-right>.btn{display:none}.menu-button{display:inline-flex}.sidebar{display:none;position:fixed;top:79px;left:0;right:0;bottom:0;height:auto;z-index:29;background:var(--bg);padding:25px;overflow:auto}.sidebar.open{display:block}.sidebar a{font-size:16px;padding:12px}.sidebar .mini-budget{margin-top:20px}.mobile-download{display:inline-flex}.header-inner{min-height:77px}main{padding:24px 20px 45px}.hero h1{font-size:43px}.hero p{font-size:17px}.two-col{grid-template-columns:1fr;gap:17px}.chart-box{height:270px}.competitor-grid{grid-template-columns:1fr}.flow{grid-template-columns:1fr 1fr}.source-grid{grid-template-columns:1fr}.hero-meta{gap:20px}.hero{padding:32px 25px;border-radius:15px}.section{padding:28px 0}.breadcrumb{margin-bottom:20px}.chart-panel{padding:21px}.three-col{grid-template-columns:1fr 1fr}.footer{flex-direction:column}.chart-box.tall{height:320px}.channel-block{padding:20px}.brief-meta{grid-template-columns:1fr 1fr}.task{grid-template-columns:1fr;gap:3px}.page-nav{flex-wrap:wrap}.hero-actions .btn{font-size:12px}}@media(max-width:480px){main{padding:21px 17px 45px}.header-inner{padding:14px 17px}.brand{width:168px}.hero{padding:29px 22px}.hero h1{font-size:38px}.hero-meta{display:grid;grid-template-columns:1fr 1fr;gap:17px;font-size:11px}.hero-meta>div:last-child{grid-column:1/-1}.hero .actions .btn{flex:1;min-width:115px;padding-inline:9px}.hero p{font-size:16px}.metrics{margin-top:20px}.metric strong{font-size:30px}.metric{padding-block:19px}.metric span{font-size:11px}.campaigns,.three-col{grid-template-columns:1fr}.card-link{padding:20px}.section-title{flex-direction:column;gap:10px}.chart-panel{padding:18px}.chart-box{height:250px}.chart-box.tall{height:330px}.panel{padding:20px}.budget-ribbon{gap:10px}.search-row{grid-template-columns:1fr;gap:0}.search-count{padding-bottom:0}.keyword-row{grid-template-columns:1fr;gap:5px}.status-grid{grid-template-columns:1fr}.worksheet{grid-template-columns:1fr}.worksheet .full{grid-column:auto}.brief-meta{grid-template-columns:1fr}.channel-top{flex-wrap:wrap}.footer{margin-top:10px}h2{font-size:27px}h3{font-size:19px}.orbit{width:260px;height:260px;right:-155px}.responsive-table{margin-inline:-3px}.btn{font-size:12px}.quarter-tabs button{padding-inline:13px}.page-nav a{max-width:48%}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}@media print{html{scroll-behavior:auto}body{background:white;font-size:10pt}.header{position:static}.header-inner{padding:0 0 15px}.header-right,.sidebar,.progress,.page-nav,.menu-button,.actions,.quarter-tabs,.filter-tabs,.search-row,.asset-actions{display:none!important}.shell{display:block}main{padding:15px 0}.hero{background:white;color:black;border:0;padding:10px 0;margin:0 0 20px}.hero h1,.hero h1 em,.hero p,.hero .kicker,.hero-meta,.hero-meta strong{color:black}.hero h1{font-size:30pt}.orbit{display:none}.two-col,.three-col,.campaigns,.competitor-grid{display:block}.panel,.chart-panel,.card-link{margin:10px 0;break-inside:avoid}.chart-box{height:220px}.section{padding:15px 0}.detail-body{display:block!important}.footer{margin-top:20px}.print-heading{display:block}.resource-list input{appearance:auto}th,td{padding:6px}.responsive-table{overflow:visible}.heatmap{min-width:0}.section h2{break-after:avoid}.page-break{break-before:page}.worksheet input,.worksheet textarea{border:0;border-bottom:1px solid #777}.chart-panel canvas{max-height:250px}}

.journey-panel{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:26px;margin:15px 0 25px}.journey-panel h3{margin-top:8px}.journey-panel .two-col{gap:20px;margin-top:18px}.journey-panel .two-col p{font-size:14px}.journey-controls{gap:8px}.journey-controls button{min-height:44px}@media(max-width:480px){.journey-panel{padding:19px}.journey-controls button{padding:9px 12px;font-size:12px}}@media print{.journey-panel[hidden]{display:block!important}.journey-controls{display:none!important}}
