January.
Know what information you have.
IT leaders and records managers. Proposed offer: Information health check.
Campaign brief
The audience and next step.
Audience: IT leaders and records managers.
Offer: Information health check.
Primary CTA: Request a discovery call.
Resource: Information risk and readiness checklist.
Offer wording and delivery scope require the service owner’s approval. Planned campaign CTAs refer to future marketing; they do not indicate a live service booking or webinar registration.
Blog
2 outputsHow to assess information risk before your next technology project; What an information governance roadmap should include
Delivery: 1,000 to 1,400 words each; one practical example, FAQs and one service CTA.
Measure: Organic engaged visits and qualified enquiries.
How to assess information risk before your next technology project
Reader outcome: understand the decisions behind information health check and identify a useful next step for their organisation.
Article structure
- Open with the operational problem and who owns it.
- Explain the key decisions behind know what information you have.
- Walk through a realistic process using an approved or explicitly illustrative example.
- List the preparation, ownership and acceptance checks required.
- Answer common questions about scope, responsibilities and the first engagement.
- Close with request a discovery call.
Evidence to collect
Interview the delivery SME. Verify Microsoft product statements where relevant. Use customer results only when the figures and wording are approved. Do not invent statistics or guaranteed savings.
Draft meta description
A practical guide to know what information you have, including ownership, preparation and the decisions to make before starting.
Related planning resourceWhat an information governance roadmap should include
Reader outcome: understand the decisions behind information health check and identify a useful next step for their organisation.
Article structure
- Open with the operational problem and who owns it.
- Explain the key decisions behind know what information you have.
- Walk through a realistic process using an approved or explicitly illustrative example.
- List the preparation, ownership and acceptance checks required.
- Answer common questions about scope, responsibilities and the first engagement.
- Close with request a discovery call.
Evidence to collect
Interview the delivery SME. Verify Microsoft product statements where relevant. Use customer results only when the figures and wording are approved. Do not invent statistics or guaranteed savings.
Draft meta description
A practical guide to know what information you have, including ownership, preparation and the decisions to make before starting.
Related planning resourceWhere is your information creating avoidable work?; Start with a practical information health check
Delivery: One useful lesson and one primary CTA; segment by role or interest.
Measure: Unique clicks, qualified replies and accepted opportunities.
Where is your information creating avoidable work?
Start with a practical information health check
LinkedIn organic
12 outputsGovernance self-check carousel; consultant introduction; process explainer; roadmap FAQ
Delivery: Tuesday tip; Wednesday expert viewpoint; Thursday proof or FAQ.
Measure: Target-account engagement and qualified conversations.
Facebook organic
8 outputsMeet the team; plain-language records tips; behind-the-scenes process; checklist reminder
Delivery: Wednesday practical visual; Friday people or process story.
Measure: Relevant website visits and assisted enquiries.
Google Ads
1 campaignCAD $800: focused high-intent Search campaign for the month’s relevant service.
Delivery: Exact and phrase terms, narrow geography and matched landing pages; review search terms weekly..
Measure: Qualified enquiry cost and accepted opportunities.
Facebook Ads
0 campaignPaused: CAD $0 paid Facebook budget. Keep organic publishing active.
Delivery: No paid campaign initially. Reconsider only after reviewing evidence and the total media cap..
Measure: No paid-media target while paused.
LinkedIn Ads
1 campaignCAD $1,200: one focused professional audience, one principal monthly offer and controlled creative testing.
Delivery: Always-on monthly test; use Lead Gen Forms or a tracked service landing page. Avoid splitting this budget across many campaigns..
Measure: Qualified enquiries, meetings and accepted opportunities, reviewed over 90 days.
Publishing detail
The weekly social briefs.
Week 1 · 04 Jan · Inventory the repositories
- Practical tip carousel: inventory the repositories
- SME viewpoint or 45 second explanation: inventory the repositories
- Proof or FAQ: connect inventory the repositories to information health check
- Plain-language visual: inventory the repositories
- People or process story supporting inventory the repositories
Week 2 · 11 Jan · Assign information owners
- Practical tip carousel: assign information owners
- SME viewpoint or 45 second explanation: assign information owners
- Proof or FAQ: connect assign information owners to information health check
- Plain-language visual: assign information owners
- People or process story supporting assign information owners
Week 3 · 18 Jan · Identify the highest-risk records
- Practical tip carousel: identify the highest-risk records
- SME viewpoint or 45 second explanation: identify the highest-risk records
- Proof or FAQ: connect identify the highest-risk records to information health check
- Plain-language visual: identify the highest-risk records
- People or process story supporting identify the highest-risk records
Week 4 · 25 Jan · Choose one measurable pilot
- Practical tip carousel: choose one measurable pilot
- SME viewpoint or 45 second explanation: choose one measurable pilot
- Proof or FAQ: connect choose one measurable pilot to information health check
- Plain-language visual: choose one measurable pilot
- People or process story supporting choose one measurable pilot
Execution
Ownership and review.
| Responsibility | Owner | Evidence |
|---|---|---|
| Editorial and distribution | Marketing lead | Copy, design and links reviewed before use |
| Technical accuracy | Service SME | Product facts and proof approved |
| Lead follow-up | Sales lead | Response within one business day and outcome recorded |
| Measurement | Web and analytics owner | Forms, source attribution and duplicates checked |
Review activity and lead quality at month end, with a 90-day follow-up on accepted opportunities. Update the next campaign using actual demand and delivery capacity.