RainRocks Web Design
Prepared for Integra Partners
Marketing strategy and research
Full HTML report
Investment and monthly service

A connected ecosystem.
One accountable monthly service.

A new website, connected sales workflow and clear reporting, supported by consistent content, campaign management and monthly improvement.

2027 annual planCalgary and Western Canada
CAD $2,000 / monthPaid media cap
10 November 2026Research date
$13,505.90One-time setup · CAD
$4,362.47Monthly managed service · CAD
$2,000Monthly ad spend · separate
$89,855.54First year · before software and tax

What the monthly review actually contains.

Integra receives a decision pack rather than a set of unexplained charts. Measures populate from available account data after implementation; no lead or revenue results are assumed in this proposal.

Review itemEvidence suppliedDiscussion or decision
Work deliveredPublished article URLs, email previews/results, social post links and the completed checklist.Confirm what was completed and what is awaiting input or approval.
Spend and acquisitionPlatform spend reconciled to campaigns; unique valid and qualified enquiries.Assess pacing and enquiry fit before changing the budget.
Sales progressAccepted opportunities, ageing, next actions and logged qualification/loss reasons.Agree the sales actions that can move current demand forward.
System healthForm test records, failed-delivery exceptions, refresh history and completed fixes.Identify unresolved issues and their owners.
Next monthThree prioritised actions with an owner, reason and target review date.Approve the next campaign and improvement priorities.

Scope that is easy to review.

The fees cover the agreed implementation and recurring service. The distinction below keeps the delivery commitment clear.

Included in setupIncluded each monthSeparately agreed
15 core pages, four page templates and four form types.Two articles and two emails per month; three LinkedIn and two Facebook posts per week.Pages, accounts or workspaces beyond the agreed allowance.
One Ruddr pipeline, mapping and up to 1,000 supplied company/contact records.Paid campaign management, routing exceptions and pipeline review.Major new automations, bespoke adapters or historical data reconstruction.
One model, six Power BI pages, testing and two recorded training sessions.Existing report monitoring; up to two hours of minor web/content changes and one hour of minor report adjustments.Software, hosting, connectors, video shoots, travel and webinar hosting/presentation.

When the recurring service begins.

Implementation is a one-time project. The managed retainer begins when the marketing and tracking foundation is ready for delivery, with the date agreed at onboarding. Advertising starts only after the relevant destination, enquiry routing and measurement have passed their checks. The first-year comparison assumes twelve months of managed service and twelve months of media; it is not a claim that all costs occur during the build.

CostTiming / assumptionCAD
Implementation40% / 40% / 20% milestones shown above.$13,505.90
Managed servicePer active service month after the agreed start.$4,362.47
Paid mediaSeparate monthly cap; actual spend follows eligible delivery.$2,000.00
Combined monthly service + mediaExcludes third-party subscriptions and applicable tax.$6,362.47

Questions to settle before kickoff.

What does Integra need to provide?

An account/licence owner, a sales owner, service reviewers, approved proof assets and one consolidated approval contact. Sales conversations and commercial decisions remain with Integra.

Does this replace Ruddr?

No replacement is proposed. The implementation builds on the existing Ruddr workspace and uses Power BI for combined reporting. Necessary plan or permission changes are confirmed before commitment.

How are new requests handled?

Existing-system maintenance and the stated minor changes are included. Requests outside the allowance are written up with scope and cost for agreement before work begins.

What happens to the website and accounts?

Integra retains ownership of its accounts, website content and business data. The handover includes the agreed operating guide and recorded training.

Is ongoing availability guaranteed around the clock?

The proposal provides working-day support and scheduled checks. A 24/7 response commitment is not included.

One ecosystem, from first click to client project.

The purpose is a clearer connection between marketing activity, sales follow-up and commercial outcomes. The system supports decisions; lead volumes and revenue are measured results, rather than promised returns.

Your investment, clearly itemised.

All amounts are in Canadian dollars unless marked EUR. Service fees include a flat 20% discount. Published package rates and project-specific services are shown separately below. Currency conversion uses EUR 1 = CAD 1.5852, dated 10 November 2026. S36 S37

One-time implementation

ServiceEUR priceCAD before discountScope
Website€4,150.00$6,578.58Published service package
CRM and automations€2,500.00$3,963.00Published service package
Power BI and extended integration delivery€4,000.00$6,340.80Project-specific scope
Investment summaryCAD
Service subtotal$16,882.38
20% service discount−$3,376.48
Your fee$13,505.90

Payment schedule: 40% on commencement ($5,402.36), 40% at implementation review ($5,402.36), and 20% on acceptance and handover ($2,701.18).

Monthly managed service

ServiceEUR priceCAD before discountScope
Social management€1,000.00$1,585.20Published service package
Online ads€500.00$792.60Published service package
SEO€500.00$792.60Published service package
Email production and automation€640.00$1,014.53Project-specific scope
Power BI and integration monitoring€480.00$760.90Project-specific scope
Website maintenance and improvements€320.00$507.26Project-specific scope
Investment summaryCAD
Service subtotal$5,453.09
20% service discount−$1,090.62
Your fee$4,362.47

The monthly fee covers the delivery checklist below. Advertising, hosting and third-party subscriptions are charged separately.

The first-year commitment.

CostAnnual CAD
Setup$13,505.90
Managed service · 12 × $4,362.47$52,349.64
Media · 12 × $2,000$24,000.00
First-year total$89,855.54
Ongoing annual service + media after setup$76,349.64

Third-party costs are additional: Ruddr plan changes if required, Power BI licensing/capacity, hosting, email platform, storage and approved connectors. Applicable taxes and any bank charges are additional. Any required subscriptions and connector costs will be confirmed with Integra before commitment.

What the setup supplies

One connected acquisition and sales system: a new website, trackable forms, a reliable lead intake service, Ruddr sales workflow, authorised channel data extracts and a restricted Power BI reporting workspace. The website and channels generate enquiries; Ruddr records sales progress and delivery; Power BI explains commercial performance across the system.

Website delivery allowance: up to 15 core content pages, up to four reusable service/campaign page templates and four form types. Set up the CMS, migrate up to 20 approved existing articles or case stories, implement a redirect map, and deliver two consolidated design revision rounds. Campaign pages created from those templates reuse the approved design.

Ruddr delivery allowance: one workspace, one agreed sales process with up to eight stages, the required company/contact/lead mapping, owner rules, next-action fields and a cleaned import of up to 1,000 supplied company/contact records. Confirm supported native fields before configuration; retain supplementary attribution in the linked intake store.

Reporting delivery allowance: one semantic model and six Power BI report pages covering executive growth, paid advertising quality, website and content, organic social and email, sales pipeline, and delivery/finance. Includes shared date, channel and service filters, last-refresh indicators, metric definitions and role-appropriate access.

Connect one business property/account for each agreed source: website forms, Ruddr, GA4, Google Search Console, Google Ads, LinkedIn advertising and company-page insights, Facebook Page insights, and one email platform. Lead Gen Form retrieval and organic data coverage depend on approved platform permissions. Use a documented first-party export where an approved API route is unavailable.

Include staging, deduplication, retry/error visibility, campaign attribution, test records, a launch checklist, two recorded training sessions and a concise operating guide. The fixed price assumes these standard authorised connection routes and clean source data; additional bespoke adapters or account/workspace expansion require a separate agreed variation.

How the data connects

Website: track permitted visits and completed enquiries, storing the landing page, original/latest UTMs, consent evidence and a unique lead ID. A secure server-side intake saves the enquiry before attempting Ruddr delivery. Avoid putting names, emails or message contents into analytics events.

Sales: connect each relevant enquiry to the appropriate Ruddr company, contact and owner. During onboarding, confirm which opportunity updates can be automated. Where a platform requires manual entry, the assigned sales task and lead-to-opportunity reconciliation remain part of the agreed workflow.

Advertising: extract Google and LinkedIn campaign spend, clicks and available conversions into the reporting store. Join lead source identifiers to accepted opportunities where the evidence supports it. Keep Facebook paid spend at zero initially while its organic Page results remain measurable.

Social and email: collect authorised post/campaign impressions, engagement and link-click metrics, and route explicit enquiries to sales. Aggregate results feed Power BI directly; they do not need to be stored as individual records in Ruddr. Publishing, newsletters and unsubscribes remain in their appropriate platforms.

Power BI: combine source-level results with unique leads, pipeline snapshots and linked project financials. Report both acquisition-month and later sales outcomes, without adding overlapping conversion totals. Initial refresh target is daily, subject to connector access and licensing; show the actual last successful refresh.

Ownership and service boundaries

RainRocks supplies implementation, content production, campaign management, monitoring and the reporting process described here. Integra supplies account access, subject-matter input, approved case-study evidence, one consolidated review contact and timely approvals. Integra’s sales team handles enquiries, discovery calls, proposals and opportunity updates.

The monthly service includes two articles, two email campaigns, three LinkedIn posts each week and two Facebook posts each week, together with paid campaign management, website checks, pipeline reviews and dashboard monitoring. The annual plan contains 260 social post placements, 24 articles and 24 email campaigns. Content is adapted across channels to make effective use of approved expertise and assets.

Included maintenance covers the existing implementation and stated minor changes. New pages beyond the agreed template allowance, new data sources, major automation changes, historical data reconstruction, video shoots, travel, webinar hosting/presentation and extensive copy rewrites are separately scoped. Critical issues are triaged during working days; a 24/7 response SLA is not included.

The retainer begins when the marketing and tracking foundation is ready for managed delivery; phase the website, reporting and campaigns together. Quarterly webinar promotion uses that month’s existing email/social allocation, with a recording edited only if separately agreed. Keep a shared issue and approval log so work and dependencies are visible.

What we deliver every month.

Every item has a cadence and a reviewable output. RainRocks maintains the checklist and shares the evidence in the monthly review. Operational checks start once the relevant connection is live.

Planning and approvals · Monthly, before publishing

Why it matters: A clear plan and fewer last-minute approvals.

Confirm the campaign offer, audience and service capacity with Integra; hold one 45-minute planning/performance meeting; maintain the next four weeks of content, owners and approval dates.

What you receive: Approved calendar, meeting notes and action register.

Blogs and SEO · Two articles each month

Why it matters: Useful service content that supports discovery and enquiry conversion.

Interview the service reviewer where needed; research intent; draft, edit and publish two useful articles; add metadata, headings, internal links, images and a relevant enquiry CTA. Review Search Console queries, indexing and priority service pages.

What you receive: Two published URLs and a dated SEO change log.

LinkedIn organic · Three posts each week

Why it matters: A consistent professional presence with useful routes to the website.

Write and schedule company-page posts using consultant insights, service explanations, document/carousel assets and approved proof. Adapt the monthly articles into platform copy. Keep links tagged and route relevant comments or messages to Integra.

What you receive: 156 planned annual post placements, asset files and post-level results.

Facebook organic · Two posts each week

Why it matters: An active company presence and a clear handoff for relevant enquiries.

Adapt the approved content for Facebook with clear language, team content and useful explanations. Review company-page comments/messages twice weekly during working days; escalate sales enquiries and sensitive responses.

What you receive: 104 planned annual post placements and an enquiry handoff log. Paid Facebook remains $0.

Email campaigns · Two campaigns each month

Why it matters: Relevant follow-up that helps interested contacts take the next step.

Prepare copy, template layout, segmentation, links and test previews; obtain approval before sending; check suppression/unsubscribe handling and record engagement. Maintain existing resource follow-up flows within the monthly improvement allowance.

What you receive: Two approved campaigns, test checklist and delivery/click/unsubscribe summary.

LinkedIn advertising · Twice-weekly checks and monthly optimisation

Why it matters: Paid activity refined against audience fit and sales outcomes.

Manage the $1,200 media allocation, one core audience and one principal offer. Prepare up to two new creative/copy variants per month; check delivery, audience fit, frequency, form quality and spend; update targeting or creative using sales feedback.

What you receive: Campaign change log, spend pacing, qualified-lead and opportunity outcomes.

Google Search advertising · Twice-weekly checks; weekly query review

Why it matters: Focused coverage of relevant searches with less irrelevant traffic.

Manage the $800 allocation; review search terms, negatives, geography, ads, destinations and conversions. Maintain focused service-intent campaigns and test up to two ad-copy variants monthly.

What you receive: Search-term decisions, budget pacing and landing-page/conversion checks.

Website and form health · Monthly end-to-end test; weekly health review

Why it matters: Working conversion paths and visible exceptions before they become lost opportunities.

Submit one labelled test enquiry through every active form, verify receipt and owner routing, check duplicate handling and review failure queues. Check broken priority links, backups and key mobile pages. Apply up to two hours of minor website/content improvements each month.

What you receive: Dated test IDs, issue log, backup confirmation and completed improvement list.

Ruddr pipeline hygiene · Weekly checks; monthly sales review

Why it matters: Clearer ownership and fewer enquiries left without an agreed next action.

Review failed syncs, unassigned enquiries, duplicates and missing source fields. Present stale opportunities and overdue next steps to the sales owner. Agree qualification outcomes and loss reasons; reconcile won projects against linked opportunities.

What you receive: Exception report and agreed follow-up list. Integra owns prospect calls, deal decisions and stage accuracy.

Power BI and data quality · Automated daily refresh target; weekly review

Why it matters: Reports that remain usable and show when data needs attention.

Review refresh status, expired permissions and connector errors. Reconcile platform spend, unique intake leads and Ruddr opportunities; check that joins do not multiply records. Maintain existing report pages and include up to one hour of minor report adjustments monthly.

What you receive: Refresh history, reconciliation log, data coverage notes and visible last-refresh dates.

Monthly performance pack · Once each month

Why it matters: A clear explanation of results and practical decisions for the next month.

Deliver the six dashboard views plus a short written explanation of spend, website conversions, social engagement, email engagement, qualified leads, meetings, pipeline and won outcomes. Distinguish platform conversions, unique leads and assisted touchpoints.

What you receive: Dashboard access, month-end snapshot and three prioritised next actions.

Quarterly improvement review · Every three months, included

Why it matters: A campaign programme that changes as commercial evidence develops.

Review accepted opportunities over 90 days, service mix and the paid allocation. Refresh the competitor/content watchlist. Support the four planned webinars through the existing content and email slots; Integra provides the presenter and approved source material.

What you receive: Quarterly recommendations and updated next-quarter campaign priorities.

What happens through a typical month.

TimingRainRocks activityWhat Integra receives
Week 1Review results, agree priorities, draft articles and email, refresh calendarPrior-month report, approval pack and next actions
Week 2Publish approved content, optimise ads and review pipeline exceptionsPublished assets and campaign/lead-routing change log
Week 3Publish second article/email, check forms, inspect data and priority pagesSecond content release and tested improvements
Week 4Reconcile spend and lead outcomes, close actions and plan next monthDashboard snapshot, completed checklist and recommendations
ThroughoutScheduled social posts, twice-weekly ad checks and weekly data/pipeline reviewA maintained acquisition-to-sales process